MSP Marketing Ireland | Infinity Marketing

Marketing for MSPs, from someone who has done the job.

Cathy spent years as Head of Marketing in an IT channel business, running partner campaigns with major vendors and working with distributors to fund them. Infinity brings that experience to MSPs and tech businesses that need marketing to produce pipeline, not just activity.

Fortinet Marketeer of the Year 2024Former Head of Marketing in the IT channelPartner campaigns run with Microsoft, Dell and Fortinet

Sound familiar?

You have strong vendor partnerships, but very little marketing to show for them.

Marketing development funds and co-marketing support go unused.

Your vendors expect more activity than you have time to run.

Pipeline depends on referrals and the sales team's own contacts.

Nobody senior owns marketing, so it happens in bursts.

These aren't signs of a bad business. They're signs of a busy one, without a marketing lead who knows how the channel works.

Why work with someone from inside the channel

No explaining the basics

Partner tiers, MDF claims, distributor relationships and vendor calendars are familiar ground.

A live network

Existing relationships with vendor and distributor marketing teams open doors that are hard to open cold.

Senior and hands on

The person setting the plan is the person doing the work.

Sized for an MSP

Senior experience without the cost of a full time Head of Marketing.

How we help

Three starting points. Many MSPs begin with one and move to an ongoing retainer. Every engagement is scoped to what you need.

Use your vendors

For MSPs with partnerships and funding that aren't being used.

Turn vendor support into your own pipeline.

Review of your vendor programmes, tiers and available funds
Co-marketing plans built with vendor and distributor contacts
Help preparing and claiming marketing development funds
Partner campaigns that meet vendor requirements and bring in your own leads

Lead your marketing

For MSPs with nobody senior running marketing.

A fractional Head of Marketing on a monthly retainer.

Marketing strategy and annual plan, aligned to your sales targets
Ownership of the plan, the budget and the vendor relationships
Regular reporting to your CEO or Head of Sales
Hands on delivery, with trusted specialists brought in where needed

Build your pipeline

For MSPs that need more of the right conversations.

Campaigns that start conversations with the businesses you want to win.

Integrated campaigns across email, LinkedIn and your website
Events, roundtables and webinars, including vendor funded events
Targeted outreach to the businesses you want to win
Lead follow up and CRM set up, including HubSpot

Most major vendors and distributors set aside money to help partners market their solutions. Many MSPs never claim it, or claim it without a plan behind it. We help you understand what's available to you, build activity that qualifies, and put it to work on your own pipeline.

Funding depends on each vendor's programme, your partner status and their approval. We help you access it; we can't guarantee it.

Need a new website, better search visibility or a CRM your team will actually use? We do that too.

Questions

Do you work with MSPs outside Leinster?

Yes. We work with MSPs and tech businesses across Ireland, in person where it makes sense and online everywhere else.

Can vendor funding cover your fees?

Sometimes, in part. It depends on the vendor's programme and what qualifies. We'll look at this with you before anything is agreed.

Do you sell IT services?

No. Infinity is marketing only, so we never compete with the MSPs we work with.

How is a retainer structured?

A set number of days or hours each month, agreed around your goals and budget.